Hey, if you're in a hurry, I have a pre-made version of this Schema Type to make your life easier!

What is the Schema Type Product Generator?

This free SEO tool has been meticulously crafted by a Brazilian SEO guy to give you the best (UI/UX) experience while building your JSON-LD Schema Markup. If you want to know the other Schema Types available, access the Free JSON-LD Schema Markup Builder.

What is the Schema Type Product?

The "Product" type represents a product offered by an organization or individual, typically for sale.

It can be used to describe digital products such as software, apps, and games, as well as physical products like clothing, electronics, and home goods.

A "Product" has a name, description, image URL, price, reviews, and other details that provide context about the product's features, specifications, and user experience.

The type also allows for additional information such as availability, shipping options, and return policies to be included.

In addition, the "Product" type supports data about its components, variants, and bundles, making it suitable for describing complex products with multiple configurations or variations..

What are the properties of the Schema Type Product?


The "additionalProperty" property allows you to specify additional information about an item that cannot be represented by other schema.org properties.


The "additionalType" property specifies an additional type for the thing, providing more specific information about its nature.


The "aggregateRating" property represents a summary rating of a thing, such as an organization, product, or service.


The "alternateName" property provides an additional name for a thing, often used for disambiguation.


The "asin" property represents an Amazon Standard Identification Number, a unique identifier for products sold on Amazon.


The "audience" property defines the target audience for a creative work, such as an article, movie, or video game.


The "award" property represents a prize, honor, or recognition received by an entity, such as a person, organization, or work.


The "awards" property is a list of awards received by the thing described.


The "brand" property represents a name of a company or other organization, such as Apple or Nike.


The "category" property is used to classify the content of a webpage.


The "color" property specifies a color value that can be used to represent the dominant colors used on a web page.


The "countryOfAssembly" property represents the country where a legislative body, such as a parliament or congress, is assembled.


The "countryOfLastProcessing" property indicates the country where the product was last processed, manufactured, or assembled.


The "countryOfOrigin" property specifies the country where a creative work was produced.


The "depth" property represents the depth level of a page, item, or category within a hierarchical structure.


The "description" property provides a brief summary or abstract of the thing described.


A brief description about the "disambiguatingDescription" property: Provides a concise and informative summary that helps distinguish the entity from others with similar names.


The "funding" property specifies information about the financial resources supporting an organization, project, or event.


The "gtin" property represents a Global Trade Item Number, a unique identifier for trade items.


The "gtin12" property represents a 12-digit GS1 Global Trade Item Number (GTIN) code that uniquely identifies an item.


The "gtin13" property represents a 13-digit Global Trade Item Number.


The "gtin14" property represents a 14-digit Global Trade Item Number.


The "gtin8" property represents an 8-digit Global Trade Item Number (GTIN) that uniquely identifies a product.


An indication that the content is intended for adults only and may not be suitable for all audiences.


The "hasEnergyConsumptionDetails" property provides details about energy consumption, such as usage patterns and power requirements.


The "hasMeasurement" property specifies that an entity has a measurable attribute.


The "hasMerchantReturnPolicy" property specifies a URL linking to the merchant's return policy.


The "hasProductReturnPolicy" property indicates whether a product has a return policy.


The "height" property represents a numeric value denoting the height of an object, such as a person, building or product.


The "identifier" property is a unique string that identifies an item.


The "image" property represents a URL that links to an image, which can be used for visual representation.


The "inProductGroupWithID" property specifies the unique identifier of a product group that this item belongs to.


Indicates that the product is an accessory or spare part for another product, as defined by its "isRelatedTo" property.


Indicates the intended consumer for whom a product is consumable.


The "isFamilyFriendly" property indicates whether the item is suitable for family audiences.


This property specifies a related entity.


Indicates that the item is similar to another item, often used for recommending alternative items.


The "isVariantOf" property indicates that a thing is an alternative or variant of another thing.


The "itemCondition" property describes the condition of an item, such as new, used, refurbished, or damaged.


The "keywords" property provides a list of search keywords or phrases relevant to the content.


The "logo" property represents an image that is the primary icon or logo of a thing, such as a business or brand.


The "mainEntityOfPage" property specifies the main content entity of a webpage, such as an article, blog post, or product page.


The "manufacturer" property specifies the company that produced a product.


The "material" property represents a substance, such as fabric, metal, or wood, that is used to make something.


The "mobileUrl" property specifies an alternative URL for mobile devices.


A representation of a specific item or concept, such as a product, vehicle, or person.


The "mpn" property represents a manufacturer part number.


The "name" property specifies the human-readable name of a thing, such as a person, organization, or place.


A property used to describe negative reviews, complaints, or criticisms about a business or organization.


The "nsn" property specifies the National Stock Number, a unique identifier used by the US Department of Defense for procurement and inventory purposes.


The "offers" property represents a potential transaction between two parties, such as buying or selling an item.


The "pattern" property specifies a regular expression that describes the expected format of a string value.


A collection of positive comments, feedback, or reviews about a product, service, or business.


The "potentialAction" property indicates potential actions that can be performed on an object, such as a web page or a digital item.


A unique identifier for a product.


The "productionDate" property specifies the date when a product was produced.


The date on which the product was purchased.


The "releaseDate" property specifies the date a creative work was released.


A review represents a user's opinion or rating about an entity, such as a product, business, or creative work.


A list of user opinions, ratings, and comments about a product, service, business, or brand.


The "sameAs" property represents an equivalent URI that can be used to refer to the same entity as the current item.


The "size" property specifies a physical dimension that can be used to describe an object, such as length, width, or height.


The "sku" property represents a unique identifier for a product, often used by e-commerce sites and retailers.


The "slogan" property is a brief phrase that summarizes the essence or mission of an organization.


The "subjectOf" property represents the subject matter or topic of a creative work.


The "url" property represents a URL (Uniform Resource Locator) that is related to the item described.


The "weight" property specifies a quantity value representing the heaviness or mass of an object.


The "width" property specifies the width of a creative work, such as an image.

1,368 Types

1,466 Properties

Schema.org v23.0

Calebe B. Teixeira

Who came up with this Schema Builder?

Hello, my name is Calebe Teixeira I am a SEO from Brazil with a few years of experience in software development and creator of Focus Keyword Finder.

I live on top of a mountain in the south of Brazil, with my beloved wife and children and I connect to the internet through a Starlink antenna.

For some time I had been putting off the idea of creating what would eventually become the best and most complete 100% free Schema generator on the internet.

This is a simple gesture to try to give back a little of what I've learned over the years in this wonderful community of SEOs.

Have fun!